It’s Time:

A CiM award nominated student recruitment campaign that broke records.

The Brief: Produce a multichannel student recruitment campaign that excites offer holders and makes them choose Manchester.

The concept: We set out to create a campaign that raised the hairs on the back of your neck. We wanted students to imagine the exciting possibility of studying at Manchester.

The outcome: Aspirational imagery combined with motivating copy and inspirational individuals to show the possibilities for a student at Manchester. The campaign ran across paid social advertising, lamp post banners, in welcome packs.

Skills employed:

• Creative direction

• Brand development

• Multi-channel advertising

• Photography

• Video Production

• Design